Our Story
Hi, I'm Natalie.
I started Rooted In because I needed it myself. What began as a search for a little more calm, better sleep and fewer aches turned into a small family business that has now helped more than 20,000 customers make magnesium part of their everyday routine.
Every jar we make comes from that same place: real life, real routines, and wanting to feel like yourself again.
SHOP THE STARTER SET →
How It All Started
A Healthy Lifestyle Wasn't Enough
Not that long ago, I spent most of my days anxious, stressed and overwhelmed. I ate organic, exercised and used clean products, and I still couldn't shake the tension, the restless nights and the aches.
So I started looking for gentle, everyday support I could feel good about. That search led me to magnesium. Rubbing it into my skin became a daily ritual, and over time I felt calmer, slept better and had more energy for the people I love.
I wanted that feeling for everyone, so I started blending my own magnesium creams with purposeful botanicals. Friends asked for jars, then their friends did, and Rooted In was born.
What We Stand For
Made With Care, Never Cut Corners
Simple, thoughtful formulas made for everyday use, from a team that answers your emails personally.
A Family Business
Small Team, Big Mission
Rooted In is run by my husband and me from our home base in Florida. We pack and ship your orders ourselves, and our customer service is never outsourced. When you email us, you're talking to us.
Our mission is simple: help you feel your best with easy, everyday rituals. A cream to keep you calm and focused during the day, one to help you wind down at night, and one for the aches that come with a full life.
With love, Natalie
Our Creams
Magnesium For Every Part Of Your Day
Each cream pairs magnesium with a blend of purposeful botanicals, so you can choose the support you need from morning to night.
Join 20,000+ Happy Customers
Real women. Real routines. Real results.
Ready To Feel More Like You?
Start with all three creams in the Starter Set, or try two free samples first and find your favorite.